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Sydnee Nafrada

About

I’m a product designer who loves summer, non-dairy ice cream, and trying new recipes. I believe designs can’t be perfect, but they can be pretty damn close.

These days I design and build at Remi, where I went from product designer to leading design, and I still ship most of what I make. Outside of work you’ll find me at CrossFit, making TikToks, or playing with my two little ones.

Before software, I designed clothes for my Barbies, did hair for proms and weddings, consulted on clothing design, and made my own line of athletic apparel.

Syd with her husband and their two little ones at a pumpkin patch

that's us!

quick stats

PRs
121+ merged in the last 6 months
favorite WOD
anything with box jumps or wall balls
on the stove
the Utah bowl: spiced grilled chicken, roasted sweet potatoes, fresh veggies and a jalapeño-lime yogurt dressing
  • Syd, her husband and their two kids on a mountain trail
  • Syd and her husband after a HYROX race
  • Syd's two kids in Halloween costumes
  • Syd's husband carrying their son on his shoulders in the woods
  • Syd holding her son at his second birthday

life lately

Experience

  1. Oct 2023–now

    Remi

    Led a team of 3–5 designers as Director and VP.

    1. VP of DesignJul 2025–now
    2. Director of DesignFeb 2024–Jul 2025
    3. Product designerOct 2023–Feb 2024
  2. 2022–2023

    Status

    Sole designer at an early-stage startup

    Design system, product and launch visuals.

  3. 2020–2022

    Welift

    Built my own startup

    Led product for a two-sided marketplace across web and mobile, and taught myself UX in Figma.

  4. Freelance

    B2B SaaS projects

    A conversion-tracking Chrome extension, filtering, tables and marketing pages.

Other work at Remi

  • Crew appEverything for today's job in one place, with automatic check-in when the crew arrives on site.
  • Field inspection appA day of inspections on a map, with the claim, carrier and 3D model capture for each stop.
  • Homeowner portalA place for homeowners to track every step of their project.
  • Ticketing and communicationsOne place to handle every one-off request and conversation, Intercom-style, so nothing lives in other apps or on sticky notes.
  • Task attemptsA way to track when a task can't be done on the first try, and why.

How I lead

I lead by doing. I'll often design something out to give clearer direction, or design a first pass and hand it off. Getting into the weeds and thinking through the product hands-on helps me give better feedback to my peers. I also give people room to be autonomous and own their work.

How I build

I design in Paper and Figma and build with Claude Code, Codex and Cursor. Most of what I design, I also ship.