Principles

Designs can’t be perfect, but they can be pretty damn close.

I’d rather get something close in front of people and keep refining it than wait for perfect.

I work really fast, like really fast.

Quick iteration loops help me find the right solution for the user even faster.

Get feedback, and get it fast.

Quicker feedback from teammates and users keeps me on the right design track.

Get it down on a canvas.

I design best by getting into Figma and exploring in mocks.

Get nit picky, down to the pixel.

Spacing, alignment and every state are what make a product feel effortless, so I sweat them.

Every decision should benefit the user.

If a choice doesn’t make someone’s day a little easier, it doesn’t make the cut.